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Drake’s OVO Launches New Collaboration With Japanese Brand NEEDLES Leave a comment


Drake’sOVO brand has launched a new collaboration with celebrated Japanese fashion house NEEDLES.

The news, which was first reported by Hype Beast on Friday (March 1), arrived with details of the inaugral collection.

The seven-piece capsule will prominently feature the animal logos of both brands, specifically NEEDLES’ signature butterfly and the world-famous OVO owl.

Items that are now available to purchase include tracksuits in black and white, a mohair cardigan featuring “October’s Very Own” in block letters, an oversized dark plaid shirt and a number of t-shirts in a shade of purple.

The collection launched at the Nepenthes Tokyo store on March 1.

Drake is no stranger to collaborating with Japanese designers as he recently turned heads thanks to an outfit he worked on with a creator from the country during the opening night of his joint tour with J. Cole.

Drizzy took the stage at the Amalie Arena in Tampa, Florida for the first show of his It’s All a Blur — Big As the What? Tour last month. It wasn’t long before fans noticed that he had on what appeared to be a dinosaur spine outfit, prompting a range of reactions online.

Drake Pledges To Pay Off Fan's Mortgage In Latest Tour Charitable Act

Drake Pledges To Pay Off Fan’s Mortgage In Latest Tour Charitable Act

“These stylist be in group chats like ‘watch what I put on this fool tonight,’” one person commented under a Complex post of the performance, while another added: “Why this man Drake wearing a velociraptor spinal cord.”

A third social media user replied: “This is what happens when you surround yourself with people who don’t tell you ‘no.’”

Soon after the show, Drizzy took to his Instagram Stories and shared an image of Japanese artist Shimoda Masakatsu wearing the item, making it clear who likely created the costume. Masakatsu is famous for his dinosaur head and skeleton pieces, which he has made in collaboration with Comme des Garçons.

Masakatsu also shared an Instagram post of Drake wearing the outfit, which he captioned in Japanese: “How cool is this?”

The artist then posted another image from the concert.


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