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Snoop Dogg and Master P are suing Walmart and Post Consumer Brands for allegedly sabotaging their cereal brand.
In a lawsuit filed by Snoop and Master P’s company Broadus Foods, they claim Post “ensured that Snoop Cereal would not be available to consumers”.
The two claim the move was retaliation for refusing to sell their company to Post and have hired prominent civil rights attorney Benjamin Crump to take on the retail conglomerates.
According to Billboard, in the complaint filed on Tuesday (February 6), Crump claimed: “Essentially, because Snoop Dogg and Master refused to sell Snoop Cereal in totality, Post entered [a] false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor.”
Snoop and Master P founded the cereal brand in 2022, approaching Post shortly afterwards about a production and distribution partnership.
Post allegedly attempted to buy the company outright but the offer was refused with the two parties later agreeing to a deal where Post would treat Snoop Cereal as one of their own brands and distribute it to various retailers, including Walmart.
The lawsuit claims that Post had no intention of honoring the partnership. The claim further alleges that the cereal, which was sold in Walmart for a period, was a successful product but the retailer’s systems would falsely show that the breakfast food was out of stock.
The legal filing claims that Walmart stores did have stock of Snoop Cereal but it was not being displayed for customers. It also accuses Post and Walmart of a conspiracy to collude against Broadus Foods.
While most of the lawsuit was targeted at Post, Walmart was also named as a defendant with the supermarket chain accused of working with Post to stop boxes of Snoop Cereal from appearing on their shelves.
In response to the lawsuit, Walmart issued a statement affirming their support for small businesses and offering an alternate reason as to why sales of Snoop Cereal might be slow.
“Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs,” reads the statement. “Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”
Post has yet to respond to the lawsuit.
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While Snoop has not addressed the lawsuit, Master P appeared to reference their filing on social media where he said: “We are building a family brand. Dr Martin Luther King showed us how to dream, fought racism and guess what? We’re doing the same in corporate America for equal rights for everybody.”
In related news, late last summer P was briefly questioned by police officers after stopping by a local Walmart to inspect Snoop Cereal’s positioning at the store.
The No Limit Records founder went to pick up a couple boxes of Snoop Cereal over the weekend when two police officers approached him to find out “what’s going on.” P responded by saying he was simply “checking my trap out” — his “legit” trap, he was quick to add — before launching into a spiel about his groundbreaking cereal brand.
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